If you’ve been publishing for a while, you’ll know that Kindle Unlimited is on version 3.0 because people have been finding ways to abuse the payment system. Kindle Vella is harder to game than Kindle Unlimited As younger readers continue reading more and more content from a single author over time, they develop stronger brand loyalty to the author and is more likely to keep buying from the same author. One of the key drivers for success on Wattpad is its ability to capture a younger audience due to its use of micropayments. Kindle Vella captures a younger audience through micropayments An episode can be as long as 5,000 words or as short as 600 words, and the pay per word will still be the same. This means that no matter how you space and format your book, it won’t change the number of Tokens it takes to unlock an episode. Where Kindle Unlimited takes your manuscript and crunches it through a black box to give you the KENPC value (which can vary wildly based on how you space and format your books), Kindle Vella pays based on word count. Kindle Vella is arguably the fairest way that Amazon has ever paid its authors through an exclusive program. Kindle Vella pays a fixed rate of per 100 words instead of converting words into an opaque KENPC value. We immediately identified three main benefits that Kindle Vella addresses: In fact, if you’ve been publishing your works on Wattpad for the last few years, you’ll immediately recognize how familiar Kindle Vella’s business model sounds. The idea of serialized content isn’t new. Now, let’s talk about what all of this means for self-published authors and why you should start publishing on Kindle Vella: Why You Should Start Publishing on Kindle Vella? But I would guess that it will work similarly to how the most read authors in Kindle Unlimited are given a Kindle All-Star Bonus. This means that as Amazon continues to tweak and optimize the overall Kindle Vella ecosystem, potential payout can still remain in flux.Īs for the launch bonus, there’s not much information out just yet about how that’ll be calculated. In other words, within 2 day of launch, Amazon has already decreased potential pay to authors by about 30%. When Amazon first announced Kindle Vella, 140 Tokens costed $1.99, two days later, Amazon revised the number down to 200 Tokens for $1.99. Let’s say one user bought 200 Tokens for $1.99 and the other bought 1100 Tokens for $9.99: The final payout is different depending on which plan the reader bought under. So let’s say an episode is 3025 words – which costs 30 Tokens. (Number of Tokens to unlock episode) * (Tokens bundle price/# Tokens in bundle – taxes and fees) * (50% rev share) = Earnings per episode Here’s a deeper look into how Amazon calculates royalties for Kindle Vella: However, the amount paid out will also be dependent on the price the reader paid for their Tokens. Here is how much Amazon is currently pricing Tokens:Īuthors are paid about $0.005 per 100 words. In addition, you’ll also be eligible for a launch bonus based on customer activity and engagement. Let’s start with the most important question: How much does Kindle Vella pay?Īccording to Amazon, you’ll earn 50% of what readers spent on the Tokens used to unlock your story’s episodes. Thumbs Up – Readers can let the authors know they liked the episode with a Like/Thumbs-Upįor authors, they can add an Author’s Note that lets them share with their readers any additional thoughts, insights, or even previews of what the next episode may contain.Fave – Readers can bookmark a story they like, and Amazon will feature the most Faved story in the Kindle Vella store.Follow – Readers can follow stories they like and get notified when the next episode is released. In addition to the episodic format of releasing content, Amazon has also introduced three new metrics for readers to interact with authors: The number of Tokens needed to unlock an episode is determined by the episode’s word count. In order to read any additional episodes, readers will need to spend Tokens to unlock them. episodes) of the Kindle-Vella story are free to read. Amazon has made it so that the first three chapters (i.e. Once readers find your story, they can start reading immediately. Readers will find the story either through the Kindle Vella store on and on the Kindle app on iOS. Kindle Vella is an episodic way of sharing serialized stories with readers over an extended period of time – one episode at a time.
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